Icelandic directing duo, Samuel & Gunnar have been collaborating together for several years independently from the advertising community. In spite of their youth, the duo already has experience working in the entertainment business for more than a decade. Before directing spots, both were editors. Samuel worked online, Gunnar offline. This background and skill-set has allowed them to cultivate an eye for detail and a multidimensional approach to filmmaking. The two have received a Silver Effie and acquired several nomination in consecutive seasons as Best TV Ad of the Year.