NESCAFÉ – Ikigai Japan

NESCAFÉ – Ikigai Brazil

NESCAFÉ – Ikigai Arabia


A deep investigation into the Okinawan culture and the reasons to wake up for. Once established the concept in Japan, we traveled all the way to Brazil and Middle East to see its influence in action. Enjoy!

Client Nescafé
Produced by — Antonio Sabatella
Year — 2015
Director — Henry & Ssong (Priority)
Agency — Publicis Dubai
ECD — Alex Brunori
DOP — Henry & Ssong (Priority)
PH — FM MEA / A. Ciarla
Editor — Ruari McLeod